Price vs Value Decision Making

Description

Price does not always reflect value. This module focuses on how to determine whether something is worth the cost in real situations.

Participants explore how pricing strategies influence perception and how to avoid paying more than necessary.

In many cases, higher prices create the impression of higher quality, even when differences are minimal. This module explains how to separate perception from actual usefulness.

Learners also examine how discounts and “limited offers” can shift decision-making, even when the real value of the product has not changed.

You’ll work with:
• analyzing price vs usefulness
• understanding pricing influence
• recognizing overpricing

Outcome:
Ability to make more balanced purchasing decisions.